There are two sides to search engine optimization:
- on-site SEO which involves changes to your website,
- off-site SEO which involves getting other sites to create links to yours.
Both types of SEO are crucial and both are useless without the other.
On-site SEO is the art of structuring a website so that when Search Engine 'bots' scan the site, they understand what your site is about. Most importantly, a well structured site will emphasise the key phrases you wish to be found for on Google.
This isn't as simple as it sounds, because over use or inappropriate use of key phrases can easily get your site penalised for spamming, reducing your ranking.
All websites developed by Freshpage are structured from the ground up to be Search Engine Optimized. We will work with you to determine which key phrases are most suitable to your business and use SEO tools to run an analysis on those phrases to see which will generate the most traffic. We'll select the keyword phrases which are most likely to bring traffic to your site, and build your site around those.
The second pillar of SEO is performed off-site - on websites other than yours. Search engines will analyse the links from other websites to yours. The more high quality links from relevant sources, the higher you will rank. For example, one of the easier sources of links is to contact related websites and agree to exchange links:
Being on the first page of Google's search results is critical. A recent study showed that 89% of clicks are on the first 10 results.